Publishing and Business Information

For over 10 years now, we have had single minded focus on servicing publishing and business information companies. Over time, as we became increasingly embedded into diverse customer workflows, our understanding of the business needs, challenges and opportunities in the information business has helped us evolve our solutions and processes to add value to any publishing and information process. Our Concept to Revenue Solutions for publishers and business information companies helps them in conceptualising new products, taking them to market and powering the product with high quality comprehensive data and content. This enhances value proposition of our clients while keeping costs under control and sales and marketing support to boost their revenue and profits.
Over 100 publishing and business information clients of varied size and scale will vouch for the value we have delivered to them through our custom designed data & content and sales & marketing services.

Our Customised Services for Business Information publishers include;

Data Sourcing & Aggregation

We offer custom solutions for sourcing, building, structuring and classification of data through secondary and primary research, surveys and media monitoring. Our solutions are powered by technology applications and tools complemented by human effort

Content Aggregation & Summarisation

We support clients with services to support capturing and processing of unstructured content from blogs, social media, web repositories, news and press releases. The unstructured content is curated and classified and delivered as relevant and tailor made content, knowledge and insights.

Profile Creation

We build custom profiles of public and private enterprises and people aligned to your information product templates and data structures. Based on customer need, profiles can include company and contact demographics, organisation structures, office locations and summaries of strategy development initiatives and industry specific economic news.

Financial Data Analytics

We source quantitative and qualitative financial data using primary research and from secondary sources such as SEC filings and financial reports. Data elements sources are customised to specific client business requirements. We also provide data spreading and normalisation services to financial analysis

Data Strategy for New Product Development

We help customers with new product concepts to identify relevant data & content elements and develop the data & content build and sourcing strategy for their new products.

Sales & Marketing Support

Our Sales & marketing support to business Information providers includes subscription renewal services, lapsed subscription follow-up, building of prospect database and managing subscription and advertisement sales for your information products. We have highly focused sales & marketing service offerings for events and training divisions of large and medium sized business information providers.

Strategic Decision Support

We help our clients enter new markets, launch new products, expand and evolve their existing information products, study brand perception or benchmark against competition. We leverage our business research expertise and deliver the insight that facilitates strategic and tactical decision making.

Case Studies

Data Product build and launch

Cheers help with new product development support – Cheers supported the client in enriching the data product by identifying new derived data points that enhances value of the data product for its customers Request Case Study

Market Intelligence

Cheers helps leading market intelligence publisher achieve 25% productivity gains with automation Request Case Study

Business and Company Profiles

Cheers helps a global B2B credit reports & business information provider to achieve significant efficiency gains and help the client to expand its geographical coverage & their customer base Request Case Study

Tenancy Rates Analysis

Cheers enriched data product related to real estate marketing for a global research & benchmarking client Request Case Study

Advertising and Subscription Sales

An FTSE 250 information services provider partnered with Cheers to increase its advertisement and subscription sales Request Case Study